IOD21
A group of young people changing the game, step by step. Restaurant software, AI agents, events like Open Spritz, dinners and catering. Everything in the food world — with a touch of mathematics.
Or write directly to Giacomo →
Five verticals, one group
Each line stands on its own, but the cross-pollination is the point. We start with events and gradually roll out all our services — from food to people to mathematics.
- SaaS · Restaurants
Ordina
Table ordering, reservations, food-cost down to the cent. Live in our venues, on sale to yours.
See it - Web · Software · AI
Agency
Websites, custom software, AI agents for Italian SMEs. Same team that built Ordina.
Browse - Kitchen · Service
Catering
Honest. Memorable. We cook for private clients, companies, weddings — declared pricing, zero waste.
Quote - Open Spritz · DJ Set
Events
DJ sets with open spritz format, dinners and more. Young crowd, thanks to our university and organiser network.
Calendar - Venue · Summer 2026
Punta Ala
The first bar/restaurant we run directly, by the sea in Punta Ala. Coffee, lunch, sunset aperitivo, gourmet dinner max 30 covers.
See the venue
Manifesto
New technologies should be adopted without hesitation — but without ever touching the one thing you restaurateurs are truly great at: hospitality. We take care of everything else.
We started two years ago with a simple idea: bringing Italian cuisine to universities abroad. We never stopped: today IOD21 opens, runs and grows restaurant businesses — for ourselves and for our clients.
We are not consultants watching from the stands. This year we reopened and personally ran a restaurant its own town had written off, closing the first season above €100,000 with the books in order. We manage build-outs and new openings for international owners, from the business plan to opening day. Everything we recommend, we do ourselves, every day.
We come from tradition: our team includes people who grew up in kitchens and dining rooms. But we also built the other half, the technological one. Our venues run on an operating system based on AI agents we develop in-house: daily sales figures, food cost, deadlines, administration. To large groups we offer the same rigour as market studies: verified data, sources in hand, delivered in days, not months.
We believe that with the right team everything is possible, even projects that look impossible. Ours is very young, and that's no accident: we can spot people's potential before it's written on a CV. Each of us has a precise talent, the drive to grow, and love for what we build every day.
— Giacomo Penco Salvi, founder & CEO
Facts, not promises.
The real numbers of our projects — never inflated, never promised.
100k€+
in revenue at Ristorante ART in a single season
1300+
covers served in Punta Ala in the 2026 season
3×
the previous management's best year at ART
180+
verified sources in every market study
184k€
of construction works overseen as operating partner in Alta Langa
Our own use case
Over 600 m² in one of Tuscany's most beautiful locations. Few waiters, lots of technology.
We're opening our first restaurant in Punta Ala by combining team talent with simple maths and AI. We haven't written an email in two years — reservations, food-cost and supplier orders all run automatically. So we can focus on what we actually love: making guests happy.
- NFC under every table — guest taps their phone, menu opens
- Food-cost to the cent, automatic alert when ingredients run low
- Automatic supplier order drafts and invoice reminders
Under the hood
Real software, built in-house.
The stack Ordina runs on — the same one we use every night in our own venues.
- Frontend
- Next.js 15 · React 19 · TypeScript
- API
- tRPC 11, end-to-end typed
- Database
- PostgreSQL · multi-tenant Row-Level Security
- Real time
- Live orders over Server-Sent Events
- Payments
- Stripe · Apple Pay · Google Pay
- Infrastructure
- Vercel · Frankfurt (fra1) · data stays in the EU
- AI
- Agents built on Claude (Anthropic)
People we work with
Starting from Lara and growing to 100+ clients. Small, curated, expanding.
What's new
What just happened, what's happening now.
- Opening
New restaurant in Punta Ala · Summer 2026
Over 600 m² in one of Tuscany's most beautiful spots. Ex-Michelin chef, open spritz with DJ set, gourmet dinner 30 covers. And the area's first serious delivery service.
See the venue 
ProductOrdina software + food-cost module
Upload supplier invoices, define recipes, see real margin per dish. Live in the Ordina restaurant dashboard.
Discover Ordina
Punta AlaDelivery to your beach umbrella
Not like Glovo. Six riders covering 3 km radius: a mix of catering and takeaway. Our kitchen, wherever you are.
Learn more
Who's behind it?
Everyone is very young, each with a precise talent. And by now there are many more of us.
…plus the dining room and kitchen teams of our venues.
Claude · IOD21
Online now
Hi, I'm Claude from IOD21.
Tell us what you'd like to build and we'll do it. An automation, an app, a website, management software — bring us the problem, we'll find the solution.
Our tech stack covers anything you want: from a simple €400 site to the most complex AI agent. Prices are low because our team is fast and skilled. Need examples? Check the case studies above — or just write to me directly.
Transparency line: the clients, venues and figures cited are real — our first season's results are on /projects. Where we show a demonstrative scenario or a projection, we mark it explicitly next to the number. The "Milan Catering" case cites figures published on italyondemand.store.
What are you looking for?
Trust us — we'll find a way to help.