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The IOD Method

The transparency of the process is the product

Market studies and feasibility analyses built with a proprietary multi-agent method: hundreds of verified sources, delivered in days instead of months, at a fraction of the cost of traditional research.

180+

verified sources per study, cross-checked on every load-bearing claim

Days

instead of the 2–3 months of an equivalent traditional research

~1/4

of the cost of a comparable traditional study

How a study is built

  1. 01

    Decomposition

    Your question is broken into 6–10 research dimensions, each assigned to a dedicated research agent working in parallel.

  2. 02

    Adversarial verification

    Every load-bearing claim goes through independent, sceptical verifiers who try to tear it apart. What doesn't hold is corrected or discarded — and we say so.

  3. 03

    The gap critic

    A dedicated pass lists what the study is missing. We only fill the gaps that would change the decision.

  4. 04

    Decision-ready synthesis

    Product matrix, entry-zone ranking, P&L: not a data dump but the three or four syntheses a decision actually rests on.

  5. 05

    Transparent delivery

    An interactive site where every data point carries a badge: verified, corrected, estimate, discarded. You see the confidence level of every number.

  6. 06

    Primary data

    Wherever possible we go to the source: retail e-commerce APIs for shelf prices, filed financial statements, careers portals, press archives.

The method at work

Market entry

Spain study for an Italian ice-cream multinational (group with €1bn+ revenue)

180+ verified sources, shelf prices pulled directly from Spanish retailers' APIs, 10 years of press and social sentiment by region, entry-zone ranking, per-SKU import P&L. The study surfaced things the client didn't know about its own market.

Feasibility

Restaurant inside a major Northern-Italy museum

Three economic scenarios, full reconstruction of previous managements from filed accounts (11 straight loss-making years), tourism-flow analysis, European benchmark of museum dining. The numbers overturned the initial approach — a stronger strategy is now in development with the owners.

Thirty minutes, zero slides

Tell us the decision you need to make. We'll tell you honestly whether a study can change it.

Book a 30-minute call

Or see everything we've actually done

The IOD Method — market intelligence in days, not months — IOD21